Emami Healthy & Tasty Cooking Oil – Delicious Recipes

Brand Objective

  • Emami Healthy & Tasty Cooking Oils focus on making food healthy and tasty at the same time
  • They break the myth that health and taste don’t go hand in hand
  • With their 7 stage European technology, Emami Healthy & Tasty cooking oil ensures that the best and purest form of oil is delivered
  • Emami wanted to bring out the taste and health factor
  • They wanted to convey the message of the taste, quality and health benefits Emami Healthy & Tasty cooking oils have to offer
  • Also, they wanted to focus on their two oil types - Emami Rice Bran Oil & Emami kachhi ghani mustard oil

Helios Strategy

  • Oil is often considered to be unhealthy in many cooking processes and is avoided
  • The fact that any oil if consumed in moderate quantities can do wonders to your health
  • Also, focusing on the best quality ingredients and taste, makes Emami Oils stand out from the rest
  • We suggested backing up these facts by well renowned culinary specialists
  • We suggested the “Show and Tell” strategy and used Emami oils in various modern and traditional recipes that proved what Emami Oils stand for – Health & Taste

Helios Offering

  • We suggested recipe vignettes where we make delicious recipes and make them tastier and healthier with Emami Healthy & Tasty cooking oils
  • We suggested Chef Rakhee Vaswani and Chef Vicky Ratnani – both being well-read and well-traveled when it comes to food and enjoy a heavy social media following
  • Both of them have a strong hand at modern recipes but are also well aware of the traditional recipes
  • They created a mix of modern and traditional recipes with Emami Healthy & Tasty Cooking Oils
  • The idea was to show a balance of traditional and modern food values just the way Emami Healthy & Tasty cooking oils balance taste and health

Show Idea

Delicious Recipes by Emami Healthy & Tasty Cooking Oils

  • We created recipe videos with Chef Rakhee Vaswani and Chef Vicky Ratnani where they created both Indian and International recipes using Emami Rice Bran Oil & Emami kachhi ghani mustard oil
  • The videos were aired on Food Food channel
  • Duration: 3-4min